Bahrain Economic Development Board Emailer Campaign

The Bahrain Economic Development Board (EDB) is an investment promotion agency with overall responsibility for attracting investment into the Kingdom and supporting initiatives that enhance the investment climate. To support a new drive to increase investment from Bahrain’s main trading partners, an emailer campaign was devised to talk directly to businesses and investors from those countries to highlight the growing opportunities from doing business with Bahrain.  
 
As traditional business emailers can be dry and easily forgettable in the profusion of investment opportunity communication, we devised a memorable and humorous campaign that would stand out from the crowd and speak directly to the potential investor on how Bahrain could be a great place to do business. Each emailer would celebrate a major holiday in the targeted country (e.g. Christmas, Eid, National Days etc…).