Formula One and International Roadshow Marketing

The Bahrain Economic Development Board (EDB) is an investment promotion agency with overall responsibility for attracting investment into the Kingdom and supporting initiatives that enhance the investment climate. To support a new drive to increase investment from Bahrain’s main trading partners, an emailer campaign was devised to talk directly to businesses and investors from those countries to highlight the growing opportunities from doing business with Bahrain.

Working with the team at Miracle Graphics, we have been privileged to have had a long association with EDB delivering marketing collaterals for many of their most high profile events such as the Bahrain F1 Grand Prix. The branding and design for these events was based on the architecturally inspired Arabic pattern that was developed for their expo stand in China. The patterns and colours were used in conjunction with recognisable elements from a Formula 1 racing car. The Arabic pattern was also applied to further marketing collaterals such as event pop-up stands and literature for other high profile international promotional events.